Wed Aug 9, 2017

An Ecommerce SEO Keyword Strategy That Converts

To be effective in SEO, you need to know not only how to find keywords, but how to use them to drive relevant, converting traffic. There are plenty of guides out there to help you with finding keywords, so I’m not going to focus on that here. What I want to teach you today is how to best put those keywords to use for your ecommerce website.

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Mon Aug 7, 2017

Carl's Jr. & Hardee's Grow-up with a new Identity

Once known in the fast food industry as innovators, Hardee’s and Carl’s Jr. no longer come to mind when thinking about innovation. Fast food chains like KFC, Taco Bell, and McDonalds have taken the crown of innovator from Hardee’s and Carl’s Jr.’s heads. This overthrow put the two brands in a bit of a marketing daze. Over the past decade Hardee’s and Carl’s Jr. have seemingly eschewed identity altogether, instead relying on the shock value of their raunchy advertisements to drive sales. Last month, Carl’s Jr. and Hardee’s launched a new brand identity, which makes use of their history, mocks their previous marketing, and does a great job of carving out a unique spot in customer’s minds.

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